Obsidian System

Show Up When Your City Searches.

Local SEO gets your business into the top results in Google Search and Google Maps — where customers are searching right now, ready to call. Roberts Lock & Key gets 400 calls/month. That starts here.

Book a Free Local SEO Audit ↗
400Calls/month — Roberts Lock & Key after local SEO
7.5×GBP interaction lift — Just In Time Locksmith
3×More map pack appearances in 90 days
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Google Business Profile Optimization

Your GBP is the #1 local ranking factor. We optimize categories, services, posts, photos, and Q&A to maximize your map pack visibility.

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Local Keyword Targeting

We find the exact searches people in your market use and structure your pages around them — service + city combinations that drive local calls.

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Citation Building

Consistent NAP (Name, Address, Phone) data across 50+ local directories — Yelp, Apple Maps, BBB, and industry-specific platforms — signals reliability to Google.

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Service Area Pages

Dedicated pages for every city, neighborhood, or region you serve — structured for local search and written with real content, not duplicate templates.

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Review Strategy

More reviews at higher ratings are a direct local ranking signal. We build the system that generates them consistently.

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Local Schema Markup

Structured data that tells Google exactly what your business is, where you operate, and what you offer — helping you appear in rich results.

Questions

Answered.

The process of optimizing your online presence so your business appears in Google Search and Google Maps when people in your area search for your services. It includes GBP optimization, local keywords, citation building, and review signals.
The Map Pack — the three business listings that appear at the top of Google Search for local queries like 'locksmith near me.' These get the most clicks for local searches and are the primary target of local SEO work.
Three factors: relevance (how well your profile matches the search), proximity (how close you are to the searcher), and prominence (reviews, citations, GBP completeness, website authority). We optimize all three.
GBP improvements can increase local visibility within weeks. Citations and website optimization typically show measurable results in 60–120 days, with ongoing improvement after.
Yes. Review count is one signal, but relevance and GBP completeness often matter more for specific queries. We've helped businesses rank above competitors with far more reviews by optimizing every other signal.

Let's find out where your local visibility is leaking and fix it.

Book a Free Strategy Call ↗