Take what is useful. You do not have to hire me.
Most of what I know about getting a small business found online is written down here and free to read. If you go through it, do it yourself, and never contact me, that is a completely fine outcome. Every guide tells you honestly when a job is worth doing yourself and when it is worth paying someone.
The short version
- No email required to read any of it.
- Sorted by the problem you have, so you can skip to your situation.
- Written for owners, not for other marketers. No jargon for its own sake.
- Honest about DIY. Plenty of this you can do yourself, and I say which parts.
- Want it by date instead? The full archive lists everything newest first.
Why your business is not showing up, and what actually moves local rankings.
How to Automate Google Business Profile Posts Without Sounding Like a Robot
Google Business Profile posting is the local SEO task nobody keeps up with. Here is what to post, how often it needs to happen, and how to automate it without producing obvious filler.
Local SEOHow Do You Reach Commercial Clients When SEO and Ads Do Not Work?
Commercial and B2B accounts rarely find you by searching. Here is how those buyers actually choose a vendor, and how to build a route to them when the usual marketing channels have nothing to offer.
Local SEOHow to Get Your Business Recommended by ChatGPT and AI Search
People are asking AI assistants for local recommendations instead of searching. Here is what actually decides whether your business gets named, and what you can do about it this week.
Local SEODoes a Brand New Business Need SEO Yet? Usually Not Like You Think
When SEO is worth starting for a new business, what to do in the first ninety days instead, and the free groundwork that makes SEO work later if you decide to invest in it.
Local SEOHow Google Business Profile Affects Your Local Search Rankings (And What to Fix First)
The specific GBP signals that move local search rankings for service businesses: categories, review velocity, photos, posting frequency, and the fixes that show results in weeks, not months.
Local SEOGoogle Business Profile Optimization: The Complete Guide for Local Service Businesses
Everything you need to know to optimize your Google Business Profile and rank higher in the Google Map Pack: categories, posts, photos, Q&A, and the signals Google actually cares about.
Local SEOLocal SEO for Service Businesses: What Actually Moves the Needle in 2024
A no-fluff breakdown of local SEO for service businesses: what to prioritize, what to skip, and why most local SEO advice misses the mark for businesses that serve customers on-location.
Local SEOWhy Your Business Isn't Showing Up on Google (And What to Fix First)
The most common reasons local service businesses are invisible in Google Search and Google Maps, and the order in which to fix them for the fastest impact.
Getting more reviews without being annoying, and what to do about the bad ones.
How to Get More Google Reviews for Your Local Service Business (Without Being Annoying)
A practical system for generating a consistent flow of Google reviews from happy customers: post-job texts, QR cards, direct links, and follow-up sequences that work.
ReputationReputation Management for Local Service Businesses: A Practical Guide
How to monitor, manage, and improve your online reputation as a local service business: handling negative reviews, building your rating, and turning your reputation into a competitive advantage.
What makes a site convert, and what quietly loses you customers.
Your Contact Form Might Be Silently Losing Every Lead. Here Is How to Check
A contact form can show a success message and deliver nothing at all. Here is how to test yours properly in ten minutes, the usual causes, and how to make sure a failure can never be invisible again.
Website DesignShould You Redesign Your Website or Start Over? How to Tell
A practical way to decide whether your existing website is worth fixing or should be rebuilt from scratch, including the specific checks that tell you which one you are looking at and what you risk either way.
Website DesignHow Much Should a Small Business Website Cost? An Honest Breakdown
What small business websites cost in 2026, why the range is so wide, what you are really paying for at each tier, and how to tell whether a quote is fair before you sign anything.
Website DesignWhat Makes a Good Website for a Local Service Business (And What Doesn't Matter)
The elements of a service business website that actually produce calls versus the design trends and features that look impressive but don't move the needle on leads.
Specific guidance for specific trades, because the playbooks are genuinely different.
HVAC Marketing: How to Get More Calls from Google Year-Round
A practical guide to digital marketing for HVAC companies: Google Business Profile optimization, local SEO, review systems, and the specific moves that put you in the Map Pack for high-intent emergency searches.
Industry GuidesLocksmith Marketing: The Complete Guide to Getting More Calls in 2024
Everything a locksmith business needs to know about digital marketing: GBP optimization, local SEO, reviews, and the strategies that produced 400 calls per month for a real Albuquerque locksmith.
Industry GuidesMobile Mechanic Marketing: How to Get More Customers Without Paying for Leads
A practical marketing guide for mobile mechanics: how to rank in Google Maps, generate qualified leads without lead-gen platforms, and build the systems that produced 75 leads per month for Fish The Mechanic.
New guides go up regularly.
I add to this as I run into things worth writing down. Join the list and I will let you know when something new is up, along with anything else I learn that is worth passing on. No schedule, no filler.
Browse the archive by date →Not ready to talk? Stay on the list instead.
I write up what I learn about getting small businesses found online and send it out when there is something genuinely worth reading. No schedule, no filler, and nothing you could have found in the first result on Google. Unsubscribe whenever.
I do not sell or share your address, and I do not send often.
Read it all and still want a second opinion?
That is exactly what the free call is for. Thirty minutes, and you get a real read on your own situation whether or not you ever hire me.
Book a free call