I tell you when you do not need me
I have talked people out of websites, out of ads, and out of custom software projects I could have billed for. If the honest answer is that you should spend that money somewhere else, that is what you get.
ROILevel is one person, and you are looking at him.
I am Tatiano Fishgrab. I build websites for businesses that are new, or new to being online, and I run the monthly work that keeps them earning. Every call, every build, every report. There is nobody behind me.
Tatiano Fishgrab
Founder, ROILevel. Austin, Texas.
The short version
- Solo by choice. No account managers, no outsourced delivery, no team you never meet.
- I ran a mobile mechanic business in Austin before doing this, so I have been the one waiting for the phone to ring.
- Over 50 business owners helped so far, with all kinds of problems.
- Based in Austin, working with clients nationwide.
- I will tell you not to hire me if that is the right answer, and I have done it plenty of times.
How I got here
I came at this from the customer's side of the table.
Before I did this full time, I ran a mobile mechanic operation in Austin. I dealt with the same problem every small service business deals with: people could not find me. Customers went to competitors who were easier to find on Google, not better at the job. I had to earn trust from strangers who were about to let me work on their vehicle without ever having met me.
So I learned how people actually search when their car dies at 8pm on the side of a road. What makes someone pick one business over another on a phone screen. What local listings in that space were getting wrong, and why it mattered. I learned it because I needed it to work, not because I read a course about it.
That turned into building the same thing for other people, and then into ROILevel. It is why I am more interested in whether your phone rang than in a traffic chart, and why I am suspicious of marketing that sounds impressive but never produces a customer.
Most people I work with are somewhere I have been: doing good work, and losing jobs to businesses that are worse at it but easier to find.
How I work
How I work, and what you can hold me to.
You talk to me, always
There is no account manager, no junior, no offshore team. The person you meet on the call is the person writing your copy and running your monthly work. That is also why the retainer has a limit.
I do not promise rankings or numbers
Anyone who guarantees you page one before looking at your market is guessing or lying. I will tell you what I think is achievable and why, including when the honest answer is less exciting than you hoped.
Real metrics, not vanity ones
I care whether your phone rang and whether the job closed. Impressions and traffic graphs matter only where they lead to that, and I will not pad a report with them.
You own everything
Your site, your domain, your data, your tools, your accounts. If you leave, you take all of it. I would rather keep clients by being worth keeping.
I give away a lot for free
Plenty of people have gotten a genuinely useful plan out of me and never paid me a cent. Some of them I sent to other people who fit better. I would rather be the person you remember as helpful.
The honest limits
What working with one person costs you.
I would rather say this here than have you find out later. Being solo means there are only so many retainer clients I can take, so sometimes the answer is that there is no spot open right now. It means I am not the right call if you need a large coordinated team across a dozen markets at once.
What you get in exchange is that nothing gets handed to someone who has never spoken to you, and nothing gets templated from a playbook written for a different industry. For most owner-operated businesses that trade is worth it. For some it is not, and I will tell you which one you are.
Questions
What people ask me before they get in touch.
Yes. That is the point, and it is also the limit. You get someone who knows your business properly instead of an account sitting in a queue, and in exchange I can only take on so many people at once.
I ran a mobile mechanic business in Austin. I was the person who needed the phone to ring, who lost jobs to competitors who were easier to find online, and who had to build trust with people before they let me near their vehicle. That experience is most of why I work the way I do.
Austin, Texas. It does not matter much. I work with businesses across the country and nearly all of this happens remotely. Local SEO for a client three states away works the same way it works here.
Mostly owner-operated service businesses: locksmiths, mobile mechanics, lighting installers, solar, pest control, notaries, realtors, home builders, cleaning companies. The trade matters less than the situation. Someone doing real work who needs the internet to reflect that.
You should not automatically. An agency has more hands and more redundancy, and if you need a large coordinated team, hire one. What you get here instead is that nothing is delegated to someone who has never spoken to you, and nothing gets templated from a playbook written for a different industry.
Say hello
Now you know who you would be talking to.
Book a call or send a message. Either one reaches me directly, and you get a real answer before anyone asks you for money.
Book the call