Obsidian System

Dominate Google Maps.

Google Business Profile is the single most important local ranking factor. An optimized GBP means more map pack appearances, more calls, and more customers — before they ever see your website.

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400Calls/month — Roberts Lock & Key from GBP optimization
230Monthly GBP interactions after optimization — Just In Time Locksmith
7.5×Interaction growth in under 90 days

Category Optimization

The right primary and secondary categories are one of the most impactful GBP ranking factors. We research the exact categories that help you appear for the right searches.

Profile Completion

Hours, service areas, attributes, service menus, business description, and accessibility features — a complete profile ranks better and converts better.

GBP Posts

Weekly posts that signal activity to Google, promote services, share updates, and give customers a reason to choose you over the competitor next to you on the map.

Photo Strategy

More high-quality photos = higher engagement signals = better rankings. We set up a photo system that keeps your profile looking active and professional.

Review Response Management

Every review — 5 star and 1 star — gets a professional, timely response. Review responsiveness is a trust signal for both customers and Google.

Q&A Management

The Q&A section on your GBP appears prominently in search results. We seed it with the questions customers actually ask and answer them properly.

Answered.

The process of completing, improving, and actively maintaining your GBP so your business ranks higher in local search and Google Maps. This includes categories, attributes, posts, photos, review management, and Q&A.
It's the single most important local ranking factor for most service businesses. It determines whether you appear in the Map Pack — which gets the majority of clicks on local searches.
At minimum once per week. Regular posts signal activity to Google. We manage this for our clients as part of ongoing GBP work.
A suspended GBP means you disappear from Google Maps entirely. Reinstatement requires an appeal with verification. We can help navigate this and audit the profile to prevent re-suspension.

Let's audit your Google Business Profile and find what's costing you calls.

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